Boston Celtics Introduce New Motto for 2023-24 Season

"Different Here" to Embody Team's Unique Identity

DICKS Sporting Goods and the NBA Store Offer Official Playoff T-Shirts

The Boston Celtics have unveiled their new motto for the upcoming 2023-24 season: "Different Here." This concise and impactful phrase captures the team's unique identity and the determination to set themselves apart from the competition. The Celtics have consistently demonstrated a commitment to excellence, both on and off the court. Their unwavering spirit and ability to overcome adversity have earned them a reputation as a team that never gives up. The "Different Here" motto reflects the Celtics' belief that they possess a special combination of talent, chemistry, and resilience that makes them a formidable force in the NBA. Fans of the Celtics can now show their support for the team with official Playoff T-shirts featuring the new motto and playoff graphics. These t-shirts are available at DICKS Sporting Goods and the NBA Store, along with a variety of other Boston Celtics Playoff Gear.